WHAT HAS STEVE JOBS DONE FOR DESIGN? We now know that design matters, design is profitable and good design is what people want.  Apple and Steve Jobs have proven that good product design creates a sense of anticipation, emotion and love with customers that can be reached in no other way. The design community as a whole owes a lot to Steve Jobs. As Apple created and marketed the “value of design” in their products, and were successful at it, other companies started to notice. Other companies started to recognize the value of good design and invest in it by investing in designers. This helped the entire ecosystem of designers move up the ladder and presence of mind in companies everywhere. Apple really is the best example of how to put design at the forefront of a company by elevating designers as leaders within the company. Unlike other companies, at Apple, design seemed to have a place in the boardroom. Product designers and marketers established Apple’s products as easy, beautiful and simple to use and the masses fell in love. Steve and his people paid attention to the product design details, that in the end, were the difference between Apple and everyone else in the industry. My hat goes off to Steve Jobs for his thankful contribution to the design industry…and for pushing to deliver quality products that make our lives better. Now the masses understand what good design is and continue to ask for it.  Greg Melander This inspirational video is one I’ll re-watch again and again.

WHAT HAS STEVE JOBS DONE FOR DESIGN?

We now know that design matters, design is profitable and good design is what people want.  Apple and Steve Jobs have proven that good product design creates a sense of anticipation, emotion and love with customers that can be reached in no other way.

The design community as a whole owes a lot to Steve Jobs. As Apple created and marketed the “value of design” in their products, and were successful at it, other companies started to notice. Other companies started to recognize the value of good design and invest in it by investing in designers. This helped the entire ecosystem of designers move up the ladder and presence of mind in companies everywhere.

Apple really is the best example of how to put design at the forefront of a company by elevating designers as leaders within the company. Unlike other companies, at Apple, design seemed to have a place in the boardroom. Product designers and marketers established Apple’s products as easy, beautiful and simple to use and the masses fell in love. Steve and his people paid attention to the product design details, that in the end, were the difference between Apple and everyone else in the industry.

My hat goes off to Steve Jobs for his thankful contribution to the design industry…and for pushing to deliver quality products that make our lives better. Now the masses understand what good design is and continue to ask for it. 

Greg Melander

This inspirational video is one I’ll re-watch again and again.

1