Make New Mistakes. Make mistakes nobody’s ever made before
“In the age of the motorcar, Hermès realised that saddle making wasn’t such a hot industry anymore. So it matched their technology—exquisite, indestructible leather making—to a new need: women’s accessories. After 50 years of making computers, IBM became a consultancy. Lamborghini once made tractors, and Abercrombie and Fitch made shotguns. All these pivots began with an insight about an unmet need.”
Whatever it is you’re scared of doing, Do it.